The Office of Communications & Marketing provides resources, services, and support to help promote and strengthen the mission of The babyÖ±²¥. Explore the resources below to access brand assets, submit requests, and connect with our team. If you need assistance or do not see the resource you are looking for, please contact our office.
Some resources and request forms are available only to UWA faculty and staff and may require a UWA login to access.
Resources
Styleguide
In an interest to keep our brand consistent, the Office of Communications and Marketing provides files for graphic standards and working files for logos.
UWA Graphic Standards
Download UWA Graphic Standards
Logo
The babyÖ±²¥ wordmark carries dual responsibilities: It must stand as the sum of the institution’s many parts – the authentic, recognizable essence of this university – while simultaneously symbolizing our potential. For the many people who already know and love UWA, the wordmark must ring true. For audiences now in cultivation and to be approached in the future, the mark must dispel myths, spark interest, and remain in each viewer’s awareness, uniquely and accurately. It must be both fresh and traditional.


Licensing
The babyÖ±²¥â€™s trademarks are licensed through CLC – Learfield IMG College. Through the collegiate licensing program, the University maintains ownership of its various marks and identifiers in a way that helps ensure the integrity of its brand. The program also insures that a portion of any profits derived from the use of UWA logos and marks benefits the institution. Browse the guide for more information or visit CLC’s site to acquire the UWA license. More on collegiate licensing