UWA’s Collegiate Licensing Program

The baby直播鈥檚 trademarks are licensed through . Through the collegiate licensing program, the University maintains ownership of its various marks and identifiers in a way that helps ensure the integrity of its brand. The program also insures that a portion of any profits derived from the use of UWA logos and marks benefits the institution.

A trademark is a word, name, phrase, symbol or any combination thereof that identifies and distinguishes goods or services of one party from those of others.

A trademark is a brand name. Rights in trademarks arise as a result of the use of the marks in commerce to identify the source or origin of goods and services. In addition, a trademark remains the property of the owner as long as the owner continues to use it properly and protects its authenticity as a trademark.

Any mark, name, logo, symbol, nickname, abbreviation, word, mascot, slogan, uniform insignia or landmark that is associated with the baby直播 and is distinguishable from any other university, team or organization may qualify as a trademark.

Any individual or company that desires to use a UWA trademarks/logo on products or services sold in the marketplace, whether wholesale, retail, or online must be licensed. Goods produced for internal consumption (promotional, departmental use, giveaway, etc.) require a restricted license and must follow the same approval process.

UWA will not license activity which it believes would disparage the University or any of its trademarks, or would be libelous, slanderous, scandalous, offensive, and vulgar or constitute an unfair trade practice, or otherwise reflect negatively on the University.

Licensing Process

Products purchased for either internal or external distribution that bear the University name, logo, or other UWA marks must follow the licensing process outlined below.

Requirements

  • All vendors must be licensed through CLC. Vendors seeking licensure may complete the .
  • The requirement to use a licensed vendor does not replace or supersede Purchasing Office requirements. All applicable purchasing policies must also be followed.

University Licensing Workflow

Step 1: Obtain Internal Approval

For internal orders placed by a University department or registered student organization, approval of the concept or design must be obtained from the appropriate department chair or director. The Office of Communications & Marketing is available to provide guidance and assistance as needed.

Step 2: Submit the Design for Production

After receiving internal approval, submit the approved design to a licensed vendor for production through the appropriate purchasing process.

Step 3: Licensing Review and Approval

The vendor will submit the artwork or design to CLC for review and final approval through the UWA Licensing Program.

Additional Information

Printed Items

Most paper items are exempt from the licensing process. However, UWA Printing Services may ensure proper usage of logos, marks, and images on any printed item that will be produced for viewing by external audiences in accordance with the University鈥檚 Graphic Standards.

Frequently Asked Questions

Does all artwork have to be submitted for approval?
Yes. All art designs must be submitted by the vendor to CLC for approval by the UWA Licensing Program prior to products being produced. The vendor is responsible for submitting the design to CLC through its channels identified in the licensing approval process. Essentially, there is no extra effort required by University personnel other than checking to see if the vendor holds a UWA license or informing a vendor that the UWA is licensed by CLC.
If I am a student or employee at UWA, do I need to ask permission to use a trademark?

Yes. All uses of the school鈥檚 trademarks on merchandise require approval through the licensing program. It is important for UWA to protect the trademarks to help maintain their value.

If the product is not going to be resold, does it have to be produced by a licensed vendor?

Yes. All items bearing the UWA name or marks must be produced by a licensed vendor whether they are for resale or promotional use. Goods produced for internal consumption (promotional, give-away, etc.) require a restricted license and are expected to follow the same approval procedures (vendor submits to CLC).

Are any requests exempt from royalties?

Yes, royalty exemptions may be extended if a product is ordered by a University department and intended for promotional use only (non-retail, no resale). Generally, all items intended for resale are subject to royalties. Any pertinent appeals must be submitted to the Office of Communications & Marketing and may be reviewed by the Marketing and Communications Committee.

What does UWA do if unlicensed merchandise is discovered in the marketplace or on campus?

Merchandise produced without authorization may be considered counterfeit or infringing and subject to all available legal remedies and may be confiscated by CLC or their designee.

How can I obtain a list of licensees?

The list of licensees is dynamic. A current list of vendors that have been licensed and previously utilized is available through the Office of Communications & Marketing. Any vendor that competes successfully to produce a UWA branded item must become licensed prior to producing the product.


For more information on the baby直播鈥檚 trademark licensing program, contact the Office of Communications & Marketing by phone at (205) 652-3892.