The babyÖ±²¥'s
Economic Impact Study
Measuring UWA's Value to babyÖ±²¥
The babyÖ±²¥ creates lasting value for babyÖ±²¥ through education, workforce development, and community engagement. The Economic Impact Study, conducted by Lightcast, measures UWA’s contribution to the state economy and demonstrates the long-term return on investment for students, taxpayers, and society.
Creating Lasting Value
Through the success of its graduates, university operations, and community impact, UWA strengthens babyÖ±²¥’s economy while creating opportunities for students, employers, and communities across the region.
Explore the statewide and regional reports to learn how UWA contributes to economic growth, workforce development, and long-term prosperity across babyÖ±²¥ and beyond.
Statewide Executive Summary
A concise overview of the study’s key findings, economic impact, and return on investment.
About the Study
Measuring UWA's Impact
The FY 2023–24 Economic Impact Study evaluates the babyÖ±²¥’s contributions to the state economy and the return on investment generated for students, taxpayers, and society. Conducted by Lightcast, the study examines how university operations, student and visitor spending, volunteerism, construction, and alumni contribute to babyÖ±²¥’s economic growth.
The findings demonstrate that UWA creates measurable value well beyond campus, strengthening communities, supporting employers, and preparing graduates who drive the state’s workforce.
Full Statewide Impact Report
A detailed analysis of the study’s methodology, statewide impact, investment outcomes, and supporting data.
Looking for local impact? Explore reports highlighting UWA’s contributions across West babyÖ±²¥, East Mississippi, and the Black Belt region.
West babyÖ±²¥ & East Mississippi
Region 1
Examines UWA’s economic impact across West babyÖ±²¥ and East Mississippi, highlighting the university’s regional influence on workforce development and economic growth.
Region 1 Fact Sheet
babyÖ±²¥'s Black Belt Counties
Region 2
Explores UWA’s impact across babyÖ±²¥’s 19 Black Belt counties:
Bibb, Bullock, Butler, Choctaw, Clarke, Conecuh, Dallas, Greene, Hale, Lowndes, Macon, Marengo, Monroe, Montgomery, Perry, Pickens, Sumter, Washington, and Wilcox.
UWA Region 2 Fact Sheet
Lightcast
Economic Impact Study conducted by Lightcast
Lightcast provides colleges and universities with labor market data that help create better outcomes for students, businesses, and communities. Lightcast data, which cover more than 99% of the U.S. workforce, are compiled from a wide variety of government sources, job postings, and online profiles and résumés. Hundreds of institutions use Lightcast to align programs with regional needs, drive enrollment, connect students with in-demand careers, track their alumni’s employment outcomes, and demonstrate their institution’s economic impact on their region.
